The New Mexico Dept. of Transportation is airing an anti-drunk driving video on statewide commercial television stations during the holiday season through Jan. 3, 2010.

The SuperBlitz is an annual ad campaign combined with random sobriety checkpoints and enhanced law enforcement patrols aimed at cracking down on impaired motorists.

According to Osocio.org, during last year’s Winter SuperBlitz, 54 people lost their lives in crashes, 19 of those involved drinking and driving.